Find Out Specifically What Your Sales Process Is Costing You. In 90 Minutes.
This is not a consulting discovery call. It is not a free strategy session in disguise. It is a paid, structured diagnostic that produces a scored readout, a quantified cost of inaction in your numbers, and a 30/60/90 implementation plan.
Not a sales pitch dressed as an evaluation.
You pay for this session. That is intentional. The 90 minutes is yours, not ours. We are not working toward a proposal. We are working toward your answer.
Not a generic readout you have seen before.
Every scorecard is built from your evidence, not from a template filled in with your name. Where the evidence is strong, the score reflects it. Where it is not, that is the finding.
Not a list of recommendations without a path.
Every gap produces a recommendation ranked by impact and effort. Every recommendation has an owner, a timeline, and a measurable outcome. The readout is a decision tool, not a reference document.
What you receive.
A scored diagnostic across nine revenue categories.
Every category is scored 1 to 5 with evidence-based criteria. The scorecard shows you specifically where you are mature, where you are functional but leaking, and where you have critical gaps costing you deals right now. The nine categories are: Research Strategy, Prospecting Efficiency, Meeting Set and Held Process, Content Generation, Asset Generation, Coaching Assets, COI Calculator, Mutual Success Plan, and Proposal Generation.
A Cost of Inaction analysis in your numbers.
Using your team size, rep cost, deal values, and conversion data, we build specifically the monthly leakage figure, the annual cost of the current approach, and the cost of waiting one more quarter. Not a benchmark from another company's data. Your math.
A prioritized recommendation stack.
Every gap gets a recommendation ranked by impact and effort. You know specifically what to fix first, what to tackle in the next 90 days, and what to plan for beyond that.
A 30/60/90 implementation plan.
A phased action plan with owners, milestones, and measurable outcomes. So the readout does not sit in a folder.
An interactive readout delivered within 48 hours.
A client-facing web-based readout your leadership team can review, share internally, and use as the basis for the next decision.
A Visual Architecture Map of Your Complete Revenue System.
As part of every Revenue Evaluation, you also receive a MindMeister architecture map showing what your complete revenue system should look like at full maturity. Every stage from marketing through expansion. Every tool category. Every gap shown in context of the whole system. Most companies have never seen their own GTM motion as a system. This map changes that conversation permanently. It becomes the blueprint for any build work that follows.
How it works.
Pre-work (15 minutes before the session).
You complete a short intake form with baseline data about your team, your current process, and your top revenue concerns. This ensures the 90 minutes goes to findings, not to collecting basic information.
The evaluation session (90 minutes).
Chad walks through the nine revenue categories with you and your relevant leaders. Each category is scored on observable behaviors and real evidence.
The COI calculation (within 48 hours).
Chad builds the Cost of Inaction analysis from your numbers and structures the full scored readout and recommendation stack.
The readout delivery.
You receive the interactive readout and a 30-minute debrief session to walk through the findings and agree on next steps.
Who this is for.
Mid-market B2B companies with a sales team of five or more people selling into complex, multi-stakeholder buying cycles.
- You have added reps, tools, or training and the win rate did not follow.
- Deals stall after a strong discovery and you cannot pinpoint the specific cause.
- Your team is busy but the pipeline does not reflect the activity level.
- You have added tools, training, or people and the results have not followed.
- You want an outside, evidence-based view of specifically where the money is going.
This is not right for you if you are looking for a motivational program, a CRM audit, or a discovery call with an upsell at the end.
Frequently asked questions.
Investment.
The evaluation pays for itself in the first gap it identifies. A single mid-market deal recovered, a single rep-month of selling time returned, covers the investment many times over.
Schedule your evaluation
Pick a time that works for you. The 90-minute session is held over video.
Book the Revenue Evaluation